Below is an excerpt from the Business Insider article 31 Amazon rollup companies to know that specialize in snapping up third-party sellers and turning them into multimillion-dollar brands.
Total funding: Unknown Investors: N/A
About: Mark Lewyn founded JEM Partners, a successful Amazon business, for $500. The author of "The $500 Start-Up on Amazon" then collaborated with Hal Widlansky to found Sorfeo.
Widlandsky said that Sorfeo targeted brands with $100,000 to $1 million in annual sales, making them generally smaller and newer to the market than most of those on the radar of larger aggregators.
The company operates a total of nine brands, seven of which were acquisitions and two that were original launches from Sorfeo in 2021 — that Sorfeo makes its own products is another unique aspect of the company.