Sorfeo acquires luxury waterproof blanket brand Blue Zoca

Sorfeo, a consumer products company based in Washington D.C. and Salt Lake City, announced today the acquisition of Blue Zoca, a leading brand in waterproof blankets in the Pet Supplies category on Amazon for the last 2 years. The acquisition expands Sorfeo’s product portfolio and strengthens its reach into the pet supply industry. “We are thrilled to announce the acquisition of Blue Zoca Waterproof Blankets,” said Hal Widlansky, Sorfeo CEO and Co-Founder. “Customers love their Blue Zoca blankets. Laura and Heather have created a standout product that has seen tremendous growth in the last 2 years, and we look forward to building upon that success.” Blue Zoca was founded in 2019 by Laura McKenna and Heather Moss. “Sorfeo’s dedication to innovation and customer service align with our commitment to making Blue Zoca the preferred blanket for our customers and their pets,” said McKenna. “We are excited to join a company that shares our values and supports the vision of growing the Blue Zoca brand.” Designed with a high quality, thin, waterproof lining fused between two layers of absorbent fabric, Blue Zoca Waterproof Blankets make it easier to include pets in everyday life without sacrificing cleanliness, style, or comfort. About Sorfeo Based in the Washington D.C. area and Salt Lake City, Sorfeo is building the next great consumer products company by acquiring and nurturing brands that get their start on Amazon. We partner with entrepreneurs and inventors that share our vision of a world where consumers can explore, discover, and build great relationships with brands that improve their lives. We develop and market high-quality products across many consumer categories, including home improvement, sporting goods, tech accessories, and home and garden.