Sorfeo acquires leading at-home shoe sizer Squatchi

Sorfeo, a consumer products company based in Washington D.C. and Salt Lake City, has acquired Squatchi, the leading kid’s shoe sizer for sale on Amazon. The foot measuring device is designed to help parents determine a growing child’s shoe size in order to reduce online shoe shopping frustrations. This acquisition contributes to Sorfeo’s expanding portfolio of diversified consumer products on Amazon. “We’re delighted to announce the addition of Squatchi to the Sorfeo suite of products,” said Hal Widlansky, Sorfeo CEO and Co-Founder. “We actively search for unique products that deliver value to our customers, and Squatchi has a nine year track record of doing just that. We look forward to expanding upon Squatchi’s well-established success as we bring this quality product to new markets.” Squatchi was founded in 2012 by Amy Town Carabajal and Debra Rosenbloum. “Squatchi was created out of our desire to design a useful product for busy parents,” said Carabajal. “Sorfeo has demonstrated an ability to find and acquire high quality products and a commitment to maintain the integrity of the brands they acquire. We feel honored that Squatchi is now part of the Sorfeo family.” The Squatchi foot sizing scale is equivalent with the devices used in children’s shoe stores, supporting sizes 2T-5Y. Manufactured with sturdy plastic, the measuring chart will last throughout a child’s quick growing phase. Its lightweight, sleek design makes the shoe sizer easy to store and handle. About Sorfeo Based in the Washington D.C. area and Salt Lake City, Sorfeo is building the next great consumer products company by acquiring and nurturing brands that get their start on Amazon. We partner with entrepreneurs and inventors that share our vision of a world where consumers can explore, discover, and build great relationships with brands that improve their lives. We develop and market high-quality products across many consumer categories, including home improvement, sporting goods, tech accessories, and home and garden.